Doing proper market analysis can prevent mistakes and costly expenses. During the session, you will learn:

• The 10-step market research process;
• The 4-key reasons for doing market research;
• The industry each participant is in;
• Doing a competitive analysis, identifying trends and opportunities;
• Finding and filling the gaps in the marketplace.

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Bio

David is the owner, facilitator, and leading coach of the David Cohen Group (formerly the Boomer Business Coach) from 2002-Present, and working in conjunction with some of these companies in our former role of host/producer of the Small Business Big Ideas Show.

He is working with clients that include, Transat Distribution, The City of Toronto, Indigo Books, Investors Group, Canada Post, Vaughan Business Enterprise Centre, The Richmond Hill Small Business Enterprise Centre, The BACD, Oshawa Community Credit Union, Wiley Press, The Printing House, Alterna Savings, The American Specialty Advertising Institute, Promocan and more.