Marketing on a Shoestring Budget is an introduction to some fundamental awareness campaigns that can be executed with little or no money – for start ups and existing small businesses.

Outcomes include a better understanding of brand content, aggregate content and curated content along with a clearer understanding of the relationship between target markets and content creation strategies. Exercises will include the creation of a customer journey map.

Centennial College

941 Progress Avenue

ACCEL Zone Room 4A/B Student Centre (2nd Floor)

Toronto, ON M1G 3V4