This session will uncover what goes into planning and executing a marketing campaign, what are some low-cost marketing initiatives,  how to tap into online social marketing initiatives, how to position your business and yourself as a “thought leader”, the sales process, and how to approach each step from customer attraction or lead generation to the sale. The workshop also will cover the ways to enhance the core areas of the Sales Process.

What you will learn:

• Step 1 – being prepared is essential for overall success;
• Step 2 – how research can help you target and address your key niche market;
• Step 3 – conduct the prospecting process more effectively;
• Step 4 – structure client needs analysis or a sales discovery with a client;
• Step 5 – develop and deliver a sales presentation;
• Step 6 – check for client satisfaction;
• Step 7 – the importance of following up and nurturing the client relationship.

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